Serchlite was founded in 1990 as a music company—signing artists like Nas, whose classic album, “Illmatic,” was recently the subject of a documentary—and providing publishing for artists such as 3rd Bass, Nas, and Jay-Z, to name a few.
The company then went on to focus on marketing—building brands such as Ecko Unlimited, Nike’s Air Force One division, and Def Jam Records. More recently, we helped grow Nuvo Liqueur and Birthday Cake Wines to the hundred-million and billion-dollar brands they are today. This was done through careful execution of marketing plans, and great relationships cultivated over the past 25 years.
Today, Serchlite works with companies that are looking to develop their brands, create visibility online and in all forms of media, or integrate their brand or products with some of today’s biggest music artists and celebrities.