Serchlite was founded in 1990 as a music company—signing artists like Nas, whose classic album, “Illmatic,” was recently the subject of a documentary—and providing publishing for artists such as 3rd Bass, Nas, and Jay-Z, to name a few.

The company then went on to focus on marketing—building brands such as Ecko Unlimited, Nike’s Air Force One division, and Def Jam Records. More recently, we helped grow Nuvo Liqueur and Birthday Cake Wines to the hundred-million and billion-dollar brands they are today. This was done through careful execution of marketing plans, and great relationships cultivated over the past 25 years.

Today, Serchlite works with companies that are looking to develop their brands, create visibility online and in all forms of media, or integrate their brand or products with some of today’s biggest music artists and celebrities.

“If I had eight hours to chop down a tree, I would spend six hours sharpening the axe.”

—Abraham Lincoln

This quote punctuates what we like to create when we build a marketing campaign with our clients. Time is needed to build, cultivate, tweak, massage, and execute a flawless marketing campaign.

Sometimes a campaign will need market research prior to execution, other times it just needs the proper push and focus. Either way, we are up to the task. With a research company behind us with over 104 years of research experience, we can facilitate focus groups that are localized to specific areas to national exposure, to make sure that the message and campaign hits the right target. Serchlite can—and will—make sure that your time and energy are well spent.

“A business that looks to save money by cutting advertising is like someone trying to save time by stopping a clock.”

—Henry Ford

It takes more than relationships to build a brand—it takes capital. No matter how great the relationships are, it will come down to a spend. Most successful businesses say that they want to spend smart, and of course, no one likes to lose. How about building brand visibility that is cost conscious, and gives you a maximum return? This is where Serchlite succeeds. From visibility of your brand in TV, film, video, or social media, the key is maximum exposure for minimal expenditure. Visibility that will last as you grow, and build your distribution and your online exposure.

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”

—Vince Lombardi

Sometimes a campaign needs feet on the street. Serchlite not only has feet, but boots in every major city, in every state. With our patented app collecting information from each street team member, means information as well as saturation. We simply cover all the bases.

Go to any event, store, street corner, college campus, concert venue—everywhere the customer is—we are there gathering data that you can access in spreadsheets, or see reported with visuals and feedback.