Serchlite was founded in 1990 as a music company—signing artists like Nas, whose classic album, “Illmatic,” was recently the subject of a documentary—and providing publishing for artists such as 3rd Bass, Nas, and Jay-Z, to name a few.

The company then went on to focus on marketing—building brands such as Ecko Unlimited, Nike’s Air Force One division, and Def Jam Records. More recently, we helped grow Nuvo Liqueur and Birthday Cake Wines to the hundred-million and billion-dollar brands they are today. This was done through careful execution of marketing plans, and great relationships cultivated over the past 25 years.

Today, Serchlite works with companies that are looking to develop their brands, create visibility online and in all forms of media, or integrate their brand or products with some of today’s biggest music artists and celebrities.

Our Clients

MTV Jams


“If I had eight hours to chop down a tree, I would spend six hours sharpening the axe.”

—Abraham Lincoln

This quote punctuates what we like to create when we build a marketing campaign with our clients. Time is needed to build, cultivate, tweak, massage, and execute a flawless marketing campaign.

Sometimes a campaign will need market research prior to execution, other times it just needs the proper push and focus. Either way, we are up to the task. With a research company behind us with over 104 years of research experience, we can facilitate focus groups that are localized to specific areas to national exposure, to make sure that the message and campaign hits the right target. Serchlite can—and will—make sure that your time and energy are well spent.

Social Media

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”

—Steve Jobs

Social media for Serchlite is connecting as many dots as we can, creating a chain of positive energy and influence to your target consumer. With our relationships with bloggers, vloggers, influencers, tastemakers, and key artists in social media, we will use our integrity, creativity, and character to help digitally create a valid story about you and your business.

Brand Integrations

“A business that looks to save money by cutting advertising is like someone trying to save time by stopping a clock.”

—Henry Ford

It takes more than relationships to build a brand—it takes capital. No matter how great the relationships are, it will come down to a spend. Most successful businesses say that they want to spend smart, and of course, no one likes to lose. How about building brand visibility that is cost conscious, and gives you a maximum return? This is where Serchlite succeeds. From visibility of your brand in TV, film, video, or social media, the key is maximum exposure for minimal expenditure. Visibility that will last as you grow, and build your distribution and your online exposure.

Song Integrations

“I’ma take a shot of the Nuvo, shorty then you know,
it’s going down we can kick it like judo…”

—T-Pain verse on the Jamie Foxx hit, “Blame It”

That song mention helped move Nuvo Liqueur from 6,000 cases per month, to 50,000 cases per month within one year.

What can a song integration do for your business?

Can it help visibility? Can it build your brand? Can it last beyond traditional advertising? The answer to all of these questions is “yes.” We have relationships with all the biggest artists, managers, labels, producers, and writers, in all music formats—which in the right circumstances, can mention your brand in their song.

Street Teams

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”

—Vince Lombardi

Sometimes a campaign needs feet on the street. Serchlite not only has feet, but boots in every major city, in every state. With our patented app collecting information from each street team member, means information as well as saturation. We simply cover all the bases.

Go to any event, store, street corner, college campus, concert venue—everywhere the customer is—we are there gathering data that you can access in spreadsheets, or see reported with visuals and feedback.

Bringing positive energy to your project is what we live for.

We look forward to helping you build your brand, and creating a great relationship.

For more information, contact us at